http://www.copywritinglaidbare.co.uk "Spilling the guts of effective copywriting" Mon, 11 May 2009 12:29:20 +0000 http://backend.userland.com/rss092 en Let's kick off with a sound beating round the face and neck for many copywriters and those who'd aspire to join their ranks. The world of copywriting -- and I'm really talking about direct response here -- is full of misconceptions; the biggest one being copywriting is some kind of black ... http://www.copywritinglaidbare.co.uk/copywriting/you-win/